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Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship

Klinkova, Andrea LU and Kiankova, Aneta LU (2012) BUSN29 20121
Department of Business Administration
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author
Klinkova, Andrea LU and Kiankova, Aneta LU
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
2831606
date added to LUP
2012-06-21 14:29:33
date last changed
2012-06-21 14:29:33
@misc{2831606,
  author       = {Klinkova, Andrea and Kiankova, Aneta},
  language     = {eng},
  note         = {Student Paper},
  title        = {Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship},
  year         = {2012},
}