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2025
Mark Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD
Liu, Xinlei ^LU and Jiang, Yujing ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Luxury Nations: Not Just Postcards
Fois, Efstathios ^LU and Li, Jiayuan ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Building Relevance Brick by Brick: The Practice of Newness
Elmér, Ella ^LU and Skøtt, Emil ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Goodbye Heritage, Hello Stranger
Ekvall, David ^LU and Carlsson Ramirez, Camilo ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Code to Content: How AI-generated Visual Content Shapes Consumers' Perceived Brand Image
Mild, Alva ^LU and Odd, Elsa ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Branding Behind the Scenes: How Brand Managers Shape and Manage Brand Identity in Internet Brands
Lewenhaupt, Amelie ^LU and Pispas, Vasiliki ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Beyond the Ivy Halo: A Stakeholder Comparison of Brand Perception and Value Creation in Higher Education
Geisweid, Lea ^LU and Kusche, Fiona ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
Kämpe, Tim ^LU and Paulsson, Axel ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Beyond Complexity: The Power of Embracing Minimalistic Logos
van Geemen, Bob ^LU and van den Dool, Shen ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Unleashing the Power of User-Generated Content: Emphasize the significance of UGC in the co-creation of destination marketing strategies
Li, Yuxin ^LU and Gu, Lingxuan ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Tarnovskaya, Veronika