Publications | LUP Student Papers

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2025
Mark A Royal Reality Check: Lessons in Regal Reputations & Brand Management
Nielsen, Sarah ^LU ; Geisweid, Lea ^LU and Kusche, Fiona ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark Beyond the Ivy Halo: A Stakeholder Comparison of Brand Perception and Value Creation in Higher Education
Geisweid, Lea ^LU and Kusche, Fiona ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Shifting Paradigms or Strategic Adaptation: Exploring the Impact of Price-Driven E-Commerce Platforms on Traditional Branding Values
Lewenhaupt, Amelie ^LU ; Egard, Oscar ^LU and Geisweid, Lea ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.