Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship
(2012) BUSN29 20121Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2831606
- author
- Klinkova, Andrea LU and Kiankova, Aneta LU
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 2831606
- date added to LUP
- 2012-06-21 14:29:33
- date last changed
- 2012-06-21 14:29:33
@misc{2831606,
author = {{Klinkova, Andrea and Kiankova, Aneta}},
language = {{eng}},
note = {{Student Paper}},
title = {{Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship}},
year = {{2012}},
}