Purpose, Vision and Mission- A clarification of fundamental concepts
(2012) BUSN29 20121Department of Business Administration
- Abstract
- This thesis aims to clarify the three fundamental concepts of purpose, vision and mission. Although seen as very important concepts, they are often confused and not clearly defined and used in practice. With an extensive literature review and interviews with managers from different companies, this paper shows the interdependence of these concepts as well as its practical implications in regards to the business concept of brand orientation.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2835555
- author
- Pers, Tina LU and Daura, Marianne LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- purpose, mission, vision, statement, brand orientation
- language
- English
- id
- 2835555
- date added to LUP
- 2012-06-27 11:34:17
- date last changed
- 2012-06-27 11:34:17
@misc{2835555,
abstract = {{This thesis aims to clarify the three fundamental concepts of purpose, vision and mission. Although seen as very important concepts, they are often confused and not clearly defined and used in practice. With an extensive literature review and interviews with managers from different companies, this paper shows the interdependence of these concepts as well as its practical implications in regards to the business concept of brand orientation.}},
author = {{Pers, Tina and Daura, Marianne}},
language = {{eng}},
note = {{Student Paper}},
title = {{Purpose, Vision and Mission- A clarification of fundamental concepts}},
year = {{2012}},
}