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Consumer Involvement Related with Usability and Sociability in Digital Service

Bao, Lei LU and Li, Long (2012) BUSN29 20121
Department of Business Administration
Abstract (Swedish)
Investigate on both usability and sociability influence consumer involvement.
Since Usability has broader scope of influence, sociability has deeper scale of
influence. We have concluded that consumers focus on convenience of digital service.
Consumers have the intention to interact through digital service but
feel reluctant to take action.
Please use this url to cite or link to this publication:
author
Bao, Lei LU and Li, Long
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumer Involvement, Usability, Sociability, Digital Service
language
English
id
2799546
date added to LUP
2012-06-21 11:05:19
date last changed
2012-06-21 11:05:19
@misc{2799546,
  abstract     = {Investigate on both usability and sociability influence consumer involvement.
Since Usability has broader scope of influence, sociability has deeper scale of
influence. We have concluded that consumers focus on convenience of digital service.
Consumers have the intention to interact through digital service but
feel reluctant to take action.},
  author       = {Bao, Lei and Li, Long},
  keyword      = {Consumer Involvement,Usability,Sociability,Digital Service},
  language     = {eng},
  note         = {Student Paper},
  title        = {Consumer Involvement Related with Usability and Sociability in Digital Service},
  year         = {2012},
}