Consumer Involvement Related with Usability and Sociability in Digital Service
(2012) BUSN29 20121Department of Business Administration
- Abstract (Swedish)
- Investigate on both usability and sociability influence consumer involvement.
Since Usability has broader scope of influence, sociability has deeper scale of
influence. We have concluded that consumers focus on convenience of digital service.
Consumers have the intention to interact through digital service but
feel reluctant to take action.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2799546
- author
- Bao, Lei LU and Li, Long
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumer Involvement, Usability, Sociability, Digital Service
- language
- English
- id
- 2799546
- date added to LUP
- 2012-06-21 11:05:19
- date last changed
- 2012-06-21 11:05:19
@misc{2799546, abstract = {{Investigate on both usability and sociability influence consumer involvement. Since Usability has broader scope of influence, sociability has deeper scale of influence. We have concluded that consumers focus on convenience of digital service. Consumers have the intention to interact through digital service but feel reluctant to take action.}}, author = {{Bao, Lei and Li, Long}}, language = {{eng}}, note = {{Student Paper}}, title = {{Consumer Involvement Related with Usability and Sociability in Digital Service}}, year = {{2012}}, }