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2019
Mark Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
Naderi, Rebin ^LU ; O’Riordan, William ; Pine, Emelie and Constantin, Catalina (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- Misc.
2018
Mark Influencer marketing’s effect on brand perceptions – A consumer involvement perspective
Ekstam, Victor ^LU and Bjurling, Livia ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark CSR – A matter of Distance and Technology
Mårtensson, Victor ^LU (2017) SKOM12 20171
Department of Strategic Communication
- Master (Two yrs)
2016
Mark The Online Consumer Decision Journey in the Cosmetic Industry
Hagander, Anna ^LU and Rúnarsdóttir, Margret ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2012
Mark Consumer Involvement Related with Usability and Sociability in Digital Service
Bao, Lei ^LU and Li, Long (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)

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