The Online Consumer Decision Journey in the Cosmetic Industry
(2016) BUSN39 20161Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8887123
- author
- Hagander, Anna LU and Rúnarsdóttir, Margret LU
- supervisor
- organization
- course
- BUSN39 20161
- year
- 2016
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Community, Culture, EKB model, Consumer decision Journey, Reference Group, Opinion leader, User Generated Content, Word of Mouth, Vlogging, Consumer Involvement, YouTube
- language
- English
- id
- 8887123
- date added to LUP
- 2016-08-08 16:10:19
- date last changed
- 2016-08-08 16:10:19
@misc{8887123, author = {{Hagander, Anna and Rúnarsdóttir, Margret}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Online Consumer Decision Journey in the Cosmetic Industry}}, year = {{2016}}, }