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The Online Consumer Decision Journey in the Cosmetic Industry

Hagander, Anna LU and Rúnarsdóttir, Margret LU (2016) BUSN39 20161
Department of Business Administration
Please use this url to cite or link to this publication:
author
Hagander, Anna LU and Rúnarsdóttir, Margret LU
supervisor
organization
course
BUSN39 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Community, Culture, EKB model, Consumer decision Journey, Reference Group, Opinion leader, User Generated Content, Word of Mouth, Vlogging, Consumer Involvement, YouTube
language
English
id
8887123
date added to LUP
2016-08-08 16:10:19
date last changed
2016-08-08 16:10:19
@misc{8887123,
  author       = {Hagander, Anna and Rúnarsdóttir, Margret},
  keyword      = {Community,Culture,EKB model,Consumer decision Journey,Reference Group,Opinion leader,User Generated Content,Word of Mouth,Vlogging,Consumer Involvement,YouTube},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Online Consumer Decision Journey in the Cosmetic Industry},
  year         = {2016},
}