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The Online Consumer Decision Journey in the Cosmetic Industry

Mark

Hagander, Anna ^LU and Rúnarsdóttir, Margret ^LU (2016) BUSN39 20161
Department of Business Administration

Please use this url to cite or link to this publication: http://lup.lub.lu.se/student-papers/record/8887123

author

Hagander, Anna ^LU and Rúnarsdóttir, Margret ^LU

supervisor

Ulf Johansson

organization

Department of Business Administration

course

BUSN39 20161

year

2016

type

H1 - Master's Degree (One Year)

subject

Social Sciences

keywords

Community, Culture, EKB model, Consumer decision Journey, Reference Group, Opinion leader, User Generated Content, Word of Mouth, Vlogging, Consumer Involvement, YouTube

language

id

8887123

date added to LUP

2016-08-08 16:10:19

date last changed

2016-08-08 16:10:19

@misc{8887123,
  author       = {{Hagander, Anna and Rúnarsdóttir, Margret}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Online Consumer Decision Journey in the Cosmetic Industry}},
  year         = {{2016}},
}