Advanced

Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity

Hellberg, Mikaela LU and Tönnesson, Jessica (2012) BUSN29 20121
Department of Business Administration
Abstract
The aim of the study is to explore the consumer perspective of blog reading; seeking for an extended and more complete understanding of the individual meanings and the role young female blog readers attribute the blog reading activity. We want to gain an initial understanding of blog reading as a consumption activity per se.
Please use this url to cite or link to this publication:
author
Hellberg, Mikaela LU and Tönnesson, Jessica
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumer theory, consumer meanings, fashion-blogs, blog reading, identity, status
language
English
id
3051818
date added to LUP
2012-09-11 12:19:28
date last changed
2012-09-11 12:19:28
@misc{3051818,
  abstract     = {The aim of the study is to explore the consumer perspective of blog reading; seeking for an extended and more complete understanding of the individual meanings and the role young female blog readers attribute the blog reading activity. We want to gain an initial understanding of blog reading as a consumption activity per se.},
  author       = {Hellberg, Mikaela and Tönnesson, Jessica},
  keyword      = {Consumer theory,consumer meanings,fashion-blogs,blog reading,identity,status},
  language     = {eng},
  note         = {Student Paper},
  title        = {Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity},
  year         = {2012},
}