Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
(2012) BUSN29 20121Department of Business Administration
- Abstract
- The aim of the study is to explore the consumer perspective of blog reading; seeking for an extended and more complete understanding of the individual meanings and the role young female blog readers attribute the blog reading activity. We want to gain an initial understanding of blog reading as a consumption activity per se.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3051818
- author
- Hellberg, Mikaela LU and Tönnesson, Jessica
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumer theory, consumer meanings, fashion-blogs, blog reading, identity, status
- language
- English
- id
- 3051818
- date added to LUP
- 2012-09-11 12:19:28
- date last changed
- 2012-09-11 12:19:28
@misc{3051818, abstract = {{The aim of the study is to explore the consumer perspective of blog reading; seeking for an extended and more complete understanding of the individual meanings and the role young female blog readers attribute the blog reading activity. We want to gain an initial understanding of blog reading as a consumption activity per se.}}, author = {{Hellberg, Mikaela and Tönnesson, Jessica}}, language = {{eng}}, note = {{Student Paper}}, title = {{Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity}}, year = {{2012}}, }