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- 2013
-
Mark
The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior
(
- Master (One yr)
- 2012
-
Mark
Which Brand Personality Traits Make Consumers Pay a Price Premium?
(
- Master (One yr)
-
Mark
TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
(
- Master (One yr)
-
Mark
From Mundane to Remarkable Consumption: The Transformation of Bottled Water
(
- Master (One yr)
-
Mark
Point of Purchase TV Screens In Retail Environment
(
- Master (One yr)
-
Mark
Understanding Perceptions Towards, and Usage of, Social Media in the Context of Relationship Building: A Generational Comparison
(
- Master (One yr)
-
Mark
The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
(
- Master (One yr)
-
Mark
Managing the corporate brand - A study of the corporate brand manager in theory and practice
(
- Master (One yr)
-
Mark
Value Creation with Freemium
(
- Master (One yr)
-
Mark
'The Passion of the Consumer'
(
- Master (One yr)
-
Mark
A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry
(
- Master (One yr)
-
Mark
Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.
(
- Master (One yr)
-
Mark
Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
(
- Master (One yr)
-
Mark
"Trust me! -Maybe but let me google it first." The interplay of brand promise and trust in social media
(
- Master (One yr)
-
Mark
Consumer Involvement Related with Usability and Sociability in Digital Service
(
- Master (One yr)