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'The Passion of the Consumer'

Al Haider, Forat LU (2012) BUSN29 20121
Department of Business Administration
Abstract
Abstract
Title ‘The passion of the consumer’
Seminar date 30/5- 2012
Course BUSN29 Master thesis
Author Forat Al Haider
Advisor Ulf Elg
Keywords Community, Culture capital, Identity, Social links, CCT
Thesis purpose
The main aim with this research is to contribute to influential
and decisive theory within the lines of Consumer behaviour and identity by applying various Consumer Culture theories. This research is set to examine and explore the underlying sociocultural causes and needs for the consumers to engage in the sport of football and what the consumer aims to derive by entering the social worlds of various communities.

Methodology
This research has its departure in the field of CCT which promotes the use of a certain... (More)
Abstract
Title ‘The passion of the consumer’
Seminar date 30/5- 2012
Course BUSN29 Master thesis
Author Forat Al Haider
Advisor Ulf Elg
Keywords Community, Culture capital, Identity, Social links, CCT
Thesis purpose
The main aim with this research is to contribute to influential
and decisive theory within the lines of Consumer behaviour and identity by applying various Consumer Culture theories. This research is set to examine and explore the underlying sociocultural causes and needs for the consumers to engage in the sport of football and what the consumer aims to derive by entering the social worlds of various communities.

Methodology
This research has its departure in the field of CCT which promotes the use of a certain philosophy, strategy and methods which allows this study to grasp and define comprehensive insights collected. This study will use a mix-method.

Theoretical perspective
The theoretical framework is divided in two sections. The first aims to bring a greater understanding of postmodernity and how this led to Consumer Culture theory which allows us to explore sociocultural dynamics that drives consumption. The second perspective explores the major theoretical concepts derived from the CCT applied on The passion of the consumer as these explore how consumers form social solidarity.

Empirical data
This study has gathered data from a ‘mix-method triangulation’ where a quantitative web-survey is set to facilitate the qualitative methods of netnography, participant observation in Madrid, Spain and seven deep qualitative sessions with participants from all over the world

Conclusion
The individual has a strong desire to extend his personality to
identify himself with a community. This promotes social ties where they incorporate cultural practices to gain social currency which transforms into status. The individual identity and the community’s familiar identity are later on cohered into one superior identity in all cultural spheres. (Less)
Please use this url to cite or link to this publication:
author
Al Haider, Forat LU
supervisor
organization
alternative title
Understanding the sociocultural dynamics that drives consumers' establishment of cultural communities & social ties
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Community, Culture capital, Identity, Social links, CCT
language
English
id
2737220
date added to LUP
2012-06-21 11:06:13
date last changed
2012-06-21 11:06:13
@misc{2737220,
  abstract     = {Abstract
Title ‘The passion of the consumer’
Seminar date 30/5- 2012 
Course BUSN29 Master thesis
Author Forat Al Haider
Advisor Ulf Elg
Keywords Community, Culture capital, Identity, Social links, CCT
Thesis purpose 
The main aim with this research is to contribute to influential 
and decisive theory within the lines of Consumer behaviour and identity by applying various Consumer Culture theories. This research is set to examine and explore the underlying sociocultural causes and needs for the consumers to engage in the sport of football and what the consumer aims to derive by entering the social worlds of various communities.

Methodology
This research has its departure in the field of CCT which promotes the use of a certain philosophy, strategy and methods which allows this study to grasp and define comprehensive insights collected. This study will use a mix-method. 

Theoretical perspective
The theoretical framework is divided in two sections. The first aims to bring a greater understanding of postmodernity and how this led to Consumer Culture theory which allows us to explore sociocultural dynamics that drives consumption. The second perspective explores the major theoretical concepts derived from the CCT applied on The passion of the consumer as these explore how consumers form social solidarity. 

Empirical data 
This study has gathered data from a ‘mix-method triangulation’ where a quantitative web-survey is set to facilitate the qualitative methods of netnography, participant observation in Madrid, Spain and seven deep qualitative sessions with participants from all over the world

Conclusion 
The individual has a strong desire to extend his personality to
identify himself with a community. This promotes social ties where they incorporate cultural practices to gain social currency which transforms into status. The individual identity and the community’s familiar identity are later on cohered into one superior identity in all cultural spheres.},
  author       = {Al Haider, Forat},
  keyword      = {Community,Culture capital,Identity,Social links,CCT},
  language     = {eng},
  note         = {Student Paper},
  title        = {'The Passion of the Consumer'},
  year         = {2012},
}