Publications | LUP Student Papers

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2022
Mark The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world
Andrén, Erik ^LU ; Hermelin, Therese ^LU and Pehrson, Alice ^LU (2022) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20221
Department of Business Administration
- Misc.
Mark A Storytelling and Brand Identity Connection
Andrén, Erik ^LU and Hermelin, Therese ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Relationsmarknadsföringens paradox
Andrén, Erik ^LU ; Brax, Ella ^LU and Larsson, Johan ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree
Mark Business-to-signature-story-to-Business
Andrén, Erik ^LU ; Hermelin, Therese ^LU and Mishra, Akankshya ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.