The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world
(2022) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20221Department of Business Administration
- Abstract
- It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. All of the negative press and political battles towards Facebook made Zuckerberg think; “enough is enough” and the brand as we know it was about to take a drastic turn. On this day, Zuckerberg initiated Facebook ́s rebranding into Meta with a video explaining this sudden change and what their future plans were going to be. But this was not just a regular rebranding, Facebook, now known as Meta, was going to... (More)
- It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. All of the negative press and political battles towards Facebook made Zuckerberg think; “enough is enough” and the brand as we know it was about to take a drastic turn. On this day, Zuckerberg initiated Facebook ́s rebranding into Meta with a video explaining this sudden change and what their future plans were going to be. But this was not just a regular rebranding, Facebook, now known as Meta, was going to put a significant emphasis on something called “The Metaverse”. People, at first, did not understand what a metaverse was, but as the rebranding video was published, they could not believe what they heard. The metaverse is a virtual world where we will be able to instantly teleport ourselves to the office, concerts, your parents living room and many other things. Meta ́s vision concerning the metaverse is in which we will have the opportunity to conduct our everyday life with friends and colleagues and even design your own homes. Meta is ready to take the metaverses to a new level. Only the sky's the limit in Meta ́s metaverse.
With this new drastic and major investment of Meta, Zuckerberg seems pleased with their new strategy. Although, because the people have not fully got the opportunity to see the full grasp of Meta ́s metaverse yet and what impact it may have, one question may arise: Has technological advancement gone too far? (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9077996
- author
- Andrén, Erik LU ; Hermelin, Therese LU and Pehrson, Alice LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Facebook, Meta, Metaverse, Ralph Lauren, Investment, Corporate Brand Management and Reputation
- publication/series
- LBMG Corporate Brand Management and Reputation - Master Case Series
- language
- English
- id
- 9077996
- date added to LUP
- 2022-04-01 11:40:34
- date last changed
- 2022-04-01 11:40:34
@misc{9077996,
abstract = {{It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. All of the negative press and political battles towards Facebook made Zuckerberg think; “enough is enough” and the brand as we know it was about to take a drastic turn. On this day, Zuckerberg initiated Facebook ́s rebranding into Meta with a video explaining this sudden change and what their future plans were going to be. But this was not just a regular rebranding, Facebook, now known as Meta, was going to put a significant emphasis on something called “The Metaverse”. People, at first, did not understand what a metaverse was, but as the rebranding video was published, they could not believe what they heard. The metaverse is a virtual world where we will be able to instantly teleport ourselves to the office, concerts, your parents living room and many other things. Meta ́s vision concerning the metaverse is in which we will have the opportunity to conduct our everyday life with friends and colleagues and even design your own homes. Meta is ready to take the metaverses to a new level. Only the sky's the limit in Meta ́s metaverse.
With this new drastic and major investment of Meta, Zuckerberg seems pleased with their new strategy. Although, because the people have not fully got the opportunity to see the full grasp of Meta ́s metaverse yet and what impact it may have, one question may arise: Has technological advancement gone too far?}},
author = {{Andrén, Erik and Hermelin, Therese and Pehrson, Alice}},
language = {{eng}},
note = {{Student Paper}},
series = {{LBMG Corporate Brand Management and Reputation - Master Case Series}},
title = {{The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world}},
year = {{2022}},
}