Publications | LUP Student Papers

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2024
Mark Formula 1 Drive to Thrive - How to Handle Success
Gasienica, Karol ^LU ; Ström, August ^LU and Biller, Cornelia ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
Gasienica, Karol ^LU and Ström, August ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
Gasienica, Karol ^LU ; Markkanen, Tuuli Maria ^LU and Wasserfaller, Elisa Paulina ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.