Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Formula 1 Drive to Thrive - How to Handle Success

Gasienica, Karol LU ; Ström, August LU and Biller, Cornelia LU (2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241
Department of Business Administration
Abstract (Swedish)
The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6.8 million people have watched the show.

As a result, the F1 brand is stronger than ever which has increased the demand for live tickets and inflated the prices, something that old fans are annoyed about. F1 now has a clash of two fan bases and their respective different expectations. Some are watching F1 for the love of the cars and the sport, some are watching for the storytelling and humanising of drivers and teams. The... (More)
The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6.8 million people have watched the show.

As a result, the F1 brand is stronger than ever which has increased the demand for live tickets and inflated the prices, something that old fans are annoyed about. F1 now has a clash of two fan bases and their respective different expectations. Some are watching F1 for the love of the cars and the sport, some are watching for the storytelling and humanising of drivers and teams. The gained strength of the brand is a fact, but what happens when a brand growth happens this fast? Will F1 be able to accommodate and nurture the needs and wishes of both old and new fans? (Less)
Please use this url to cite or link to this publication:
author
Gasienica, Karol LU ; Ström, August LU and Biller, Cornelia LU
supervisor
organization
course
BUSN35 20241
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Formula1, business case, success, brand identity, community management
publication/series
Corporate Brand Management and Reputation: Master’s cases
language
English
additional info
The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education.

The cases are written by groups of master’s students as a course project. The specially developed case format is defined as: “A management decision case describes a real business situation leading up to a question(s) that requires assessment, analysis, and a decision reached by discussion in class. The alternative approaches and recommendations from the class discussion are followed by a description of the choices made by the case
company. This description is then discussed by the class.”
id
9150132
date added to LUP
2024-03-25 10:42:35
date last changed
2024-03-25 10:42:35
@misc{9150132,
  abstract     = {{The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6.8 million people have watched the show.

As a result, the F1 brand is stronger than ever which has increased the demand for live tickets and inflated the prices, something that old fans are annoyed about. F1 now has a clash of two fan bases and their respective different expectations. Some are watching F1 for the love of the cars and the sport, some are watching for the storytelling and humanising of drivers and teams. The gained strength of the brand is a fact, but what happens when a brand growth happens this fast? Will F1 be able to accommodate and nurture the needs and wishes of both old and new fans?}},
  author       = {{Gasienica, Karol and Ström, August and Biller, Cornelia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Corporate Brand Management and Reputation: Master’s cases}},
  title        = {{Formula 1 Drive to Thrive - How to Handle Success}},
  year         = {{2024}},
}