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Brewing Up a Storm: The Rise of Stars Coffee

Kullenberg, Rebecka LU ; Friman, Victoria LU and Forslund, Karin LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
Please use this url to cite or link to this publication:
author
Kullenberg, Rebecka LU ; Friman, Victoria LU and Forslund, Karin LU
supervisor
organization
course
BUSN35 20231
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Trademark infringement, corporate brand management, Starbucks
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9111916
date added to LUP
2023-03-13 18:04:47
date last changed
2023-03-13 18:04:47
@misc{9111916,
  author       = {{Kullenberg, Rebecka and Friman, Victoria and Forslund, Karin}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Brewing Up a Storm: The Rise of Stars Coffee}},
  year         = {{2023}},
}