Brewing Up a Storm: The Rise of Stars Coffee
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9111916
- author
- Kullenberg, Rebecka LU ; Friman, Victoria LU and Forslund, Karin LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20231
- year
- 2023
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Trademark infringement, corporate brand management, Starbucks
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9111916
- date added to LUP
- 2023-03-13 18:04:47
- date last changed
- 2023-03-13 18:04:47
@misc{9111916, author = {{Kullenberg, Rebecka and Friman, Victoria and Forslund, Karin}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Brewing Up a Storm: The Rise of Stars Coffee}}, year = {{2023}}, }