Publications | LUP Student Papers

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2021
Mark Virtual Influencers, Friends to Listen to?
Rönnhed, Jacob ^LU and Wiksborg, Sofie ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
Waldeck, Albin ^LU ; Wiksborg, Sofie and Stenbäck, Olle (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
Mark Är all kommunikation bra kommunikation? - En fallstudie av evenemanget Black Friday
Bråténius, Isabella ^LU ; Schelin, Sofia ^LU and Wiksborg, Sofie ^LU (2020) FEKH29 20201
Department of Business Administration
- Bach. Degree