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The influence of logos on the consumer’s perception of the brand personality

Dai, Jessie ; Nici, Ermelinda and Norman-Sylvendahl, Felicia (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Dai, Jessie ; Nici, Ermelinda and Norman-Sylvendahl, Felicia
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971052
date added to LUP
2019-02-14 20:38:44
date last changed
2019-02-14 20:38:44
@misc{8971052,
  author       = {Dai, Jessie and Nici, Ermelinda and Norman-Sylvendahl, Felicia},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {The influence of logos on the consumer’s perception of the brand personality},
  year         = {2016},
}