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Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand

Silvegren, Gustav ; Erlandsson, Ludvig and Lindell, Viktor (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
Please use this url to cite or link to this publication:
author
Silvegren, Gustav ; Erlandsson, Ludvig and Lindell, Viktor
supervisor
organization
course
BUSN21 20152
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970950
date added to LUP
2019-02-14 20:04:44
date last changed
2019-02-14 20:04:44
@misc{8970950,
  author       = {Silvegren, Gustav and Erlandsson, Ludvig and Lindell, Viktor},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand},
  year         = {2015},
}