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Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike

Armenteras, Judith; Paech, Rebecca and Politiek, Iris (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Armenteras, Judith; Paech, Rebecca and Politiek, Iris
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971190
date added to LUP
2019-02-14 21:25:10
date last changed
2019-02-14 21:25:10
@misc{8971190,
  author       = {Armenteras, Judith and Paech, Rebecca and Politiek, Iris},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike},
  year         = {2017},
}