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How using customer’s stories can help build an organization’s reputation

Magyar, Lara ; Lindh Nilsson, Melinda and El Nahass, Nada (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Magyar, Lara ; Lindh Nilsson, Melinda and El Nahass, Nada
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971062
date added to LUP
2019-02-14 20:38:37
date last changed
2019-02-14 20:38:37
@misc{8971062,
  author       = {Magyar, Lara and Lindh Nilsson, Melinda and El Nahass, Nada},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {How using customer’s stories can help build an organization’s reputation},
  year         = {2016},
}