Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

How using customer’s stories can help build an organization’s reputation

Magyar, Lara ; Lindh Nilsson, Melinda and El Nahass, Nada (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Magyar, Lara ; Lindh Nilsson, Melinda and El Nahass, Nada
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971062
date added to LUP
2019-02-14 20:38:37
date last changed
2019-02-14 20:38:37
@misc{8971062,
  author       = {{Magyar, Lara and Lindh Nilsson, Melinda and El Nahass, Nada}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{How using customer’s stories can help build an organization’s reputation}},
  year         = {{2016}},
}