Is brand heritage blocking innovation?
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8963608
- author
- Larsen, Niclas Hagemann LU ; Junker, Sandra ; Bendixen, Jakob and Jong, Joshua D.
- supervisor
- organization
- course
- BUSN21 20182
- year
- 2018
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8963608
- date added to LUP
- 2018-11-29 12:38:40
- date last changed
- 2018-11-29 12:38:40
@misc{8963608, author = {{Larsen, Niclas Hagemann and Junker, Sandra and Bendixen, Jakob and Jong, Joshua D.}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{Is brand heritage blocking innovation?}}, year = {{2018}}, }