Publications | LUP Student Papers

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2018
Mark The Endless Strike: Avianca and the 700 Angry Pilots
Ávila, Liliana ; Raymaekers, Alexandra and Webb, Emily (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology
Herrmann, Viola ^LU and Webb, Emily ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
Bakalarska, Anna ; Kim, Honggyun and Webb, Emily (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.