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Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

Bakalarska, Anna; Kim, Honggyun and Webb, Emily (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Bakalarska, Anna; Kim, Honggyun and Webb, Emily
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971117
date added to LUP
2019-02-14 21:26:33
date last changed
2019-02-14 21:26:33
@misc{8971117,
  author       = {Bakalarska, Anna and Kim, Honggyun and Webb, Emily},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy},
  year         = {2017},
}