Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971117
- author
- Bakalarska, Anna ; Kim, Honggyun and Webb, Emily
- supervisor
- organization
- course
- BUSN21 20172
- year
- 2017
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971117
- date added to LUP
- 2019-02-14 21:26:33
- date last changed
- 2019-02-14 21:26:33
@misc{8971117, author = {{Bakalarska, Anna and Kim, Honggyun and Webb, Emily}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy}}, year = {{2017}}, }