LUP Statistics

Record

Title

Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

Type

Student Paper

Publ. year

2017

Author/s

Bakalarska, Anna; Kim, Honggyun; Webb, Emily

Department/s

Department of Business Administration

In LUP since

2019-02-14

Total	This Year	This Month
1994	222	28

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