LUP Statistics
Record
- Title
- Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Bakalarska, Anna; Kim, Honggyun; Webb, Emily
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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