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Influencer marketing and the effect on brand personality and brand perception

Tengblad-Kreft, Victoria Alexandra Julia; Hagman, Alexandra Maria and Hessels, Ellen (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Tengblad-Kreft, Victoria Alexandra Julia; Hagman, Alexandra Maria and Hessels, Ellen
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971144
date added to LUP
2019-02-14 21:25:58
date last changed
2019-02-14 21:25:58
@misc{8971144,
  author       = {Tengblad-Kreft, Victoria Alexandra Julia and Hagman, Alexandra Maria and Hessels, Ellen},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Influencer marketing and the effect on brand personality and brand perception},
  year         = {2017},
}