Publications | LUP Student Papers

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2018
Mark From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider
Manole, Madalina ^LU and Bier, Kathleen ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark The Darkest Day in Lufthansa’s History
Manole, Madalina ; Wroblewski, Julian and Zlatanova, Miglena (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
2017
Mark KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
Zlatanova, Miglena ; Manole, Madalina and Hellfach, Tobias (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.