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Augmented and virtual reality in the brand building process - a multiple case study approach

Moreira, Camila; Nordström, Meri and Ortega, Jaritza (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Moreira, Camila; Nordström, Meri and Ortega, Jaritza
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971099
date added to LUP
2019-02-14 21:26:52
date last changed
2019-02-14 21:26:52
@misc{8971099,
  author       = {Moreira, Camila and Nordström, Meri and Ortega, Jaritza},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Augmented and virtual reality in the brand building process - a multiple case study approach},
  year         = {2017},
}