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How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour

Schnee, Stefanie; Jones, Oliver and Frevel, Fiona (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Schnee, Stefanie; Jones, Oliver and Frevel, Fiona
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971132
date added to LUP
2019-02-14 21:26:12
date last changed
2019-02-14 21:26:12
@misc{8971132,
  author       = {Schnee, Stefanie and Jones, Oliver and Frevel, Fiona},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour},
  year         = {2017},
}