Publications | LUP Student Papers

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2018
Mark Volvo & The Polestar Series: Integration or Separation?
Isaksson, Jonas ; Langguth, Jasmin and Schnee, Stefanie (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages
Langguth, Jasmin ^LU and Schnee, Stefanie ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
Schnee, Stefanie ; Jones, Oliver and Frevel, Fiona (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.