Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

The Match of Identities: A study on how brands can stay true to themselves

Case, Brendon ; Nilsson, Agnes and Signorelli, Enrico (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Case, Brendon ; Nilsson, Agnes and Signorelli, Enrico
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971172
date added to LUP
2019-02-14 21:25:31
date last changed
2019-02-14 21:25:31
@misc{8971172,
  author       = {{Case, Brendon and Nilsson, Agnes and Signorelli, Enrico}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{The Match of Identities: A study on how brands can stay true to themselves}},
  year         = {{2017}},
}