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2017
Mark The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers
Rosengarten, Kim Kassandra ^LU and Luzzi, Lucia ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
Rincon, Miranda ; Rosengarten, Kim Kassandra and Ziegler, Jan (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.