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Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case

Rincon, Miranda ; Rosengarten, Kim Kassandra and Ziegler, Jan (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Rincon, Miranda ; Rosengarten, Kim Kassandra and Ziegler, Jan
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971036
date added to LUP
2019-02-14 20:38:57
date last changed
2019-02-14 20:38:57
@misc{8971036,
  author       = {Rincon, Miranda and Rosengarten, Kim Kassandra and Ziegler, Jan},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case},
  year         = {2016},
}