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Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

Gulamali, Amber ; Kaven, Lisa-Marie and Schuster, Anna (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Gulamali, Amber ; Kaven, Lisa-Marie and Schuster, Anna
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971042
date added to LUP
2019-02-14 20:38:50
date last changed
2019-02-14 20:38:50
@misc{8971042,
  author       = {Gulamali, Amber and Kaven, Lisa-Marie and Schuster, Anna},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing},
  year         = {2016},
}