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2017
Mark The Social Media Influencer and Brand Switching.
Gulamali, Amber ^LU and Persson, Julia ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
Cordenons, Alberto ; Gulamali, Amber and Heüveldop, Katharina (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
2016
Mark Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
Gulamali, Amber ; Kaven, Lisa-Marie and Schuster, Anna (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.