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- 2017
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Mark
The Social Media Influencer and Brand Switching.
(
- Master (One yr)
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Mark
SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
- 2016
-
Mark
Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.