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Can loyalty schemes be applied to all types of luxury brands?

Amakye, Sally-Anne ; Ahmed Ansari, Farhan Rashid and Tigka, Effrosyni (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
Please use this url to cite or link to this publication:
author
Amakye, Sally-Anne ; Ahmed Ansari, Farhan Rashid and Tigka, Effrosyni
supervisor
organization
course
BUSN21 20152
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970926
date added to LUP
2019-02-14 20:05:11
date last changed
2019-02-14 20:05:11
@misc{8970926,
  author       = {{Amakye, Sally-Anne and Ahmed Ansari, Farhan Rashid and Tigka, Effrosyni}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{Can loyalty schemes be applied to all types of luxury brands?}},
  year         = {{2015}},
}