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Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

Su, Allan ; Young, Chris and Zierke, Sebastian (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Su, Allan ; Young, Chris and Zierke, Sebastian
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971010
date added to LUP
2019-02-14 20:39:17
date last changed
2019-02-14 20:39:17
@misc{8971010,
  author       = {Su, Allan and Young, Chris and Zierke, Sebastian},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar},
  year         = {2016},
}