Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971010
- author
- Su, Allan ; Young, Chris and Zierke, Sebastian
- supervisor
- organization
- course
- BUSN21 20162
- year
- 2016
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971010
- date added to LUP
- 2019-02-14 20:39:17
- date last changed
- 2019-02-14 20:39:17
@misc{8971010, author = {{Su, Allan and Young, Chris and Zierke, Sebastian}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar}}, year = {{2016}}, }