Advanced

Provocative advertising and its effect on brand image - A comparison between two industries

Isaksson, Jonas; Herrmann, Viola and Pohl, Svea (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Isaksson, Jonas; Herrmann, Viola and Pohl, Svea
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971156
date added to LUP
2019-02-14 21:25:44
date last changed
2019-02-14 21:25:44
@misc{8971156,
  author       = {Isaksson, Jonas and Herrmann, Viola and Pohl, Svea},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Provocative advertising and its effect on brand image - A comparison between two industries},
  year         = {2017},
}