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- 2025
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Mark
Copycat(erpillars): M&S´ battle to protect a British icon
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Misc.
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Mark
Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
- Master (One yr)