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Copycat(erpillars): M&S´ battle to protect a British icon

Resneli, Ceyda LU ; Miteva, Aleksandra LU and Mierswa, Natalie LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Resneli, Ceyda LU ; Miteva, Aleksandra LU and Mierswa, Natalie LU
supervisor
organization
course
BUSN35 20251
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9187099
date added to LUP
2025-03-27 13:32:44
date last changed
2025-06-02 12:57:13
@misc{9187099,
  author       = {{Resneli, Ceyda and Miteva, Aleksandra and Mierswa, Natalie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Copycat(erpillars): M&S´ battle to protect a British icon}},
  year         = {{2025}},
}