MG MOTORS: SHIFTING GEARS BETWEEN BRITISH HERITAGE AND CHINESE OWNERSHIP
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9186879
- author
- Kavaliauskaite, Roberta LU ; Lichius, Lara Sophie LU and Alisic, Halima LU
- supervisor
- organization
- course
- BUSN35 20251
- year
- 2025
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9186879
- date added to LUP
- 2025-04-03 14:58:15
- date last changed
- 2025-04-03 14:58:15
@misc{9186879, author = {{Kavaliauskaite, Roberta and Lichius, Lara Sophie and Alisic, Halima}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{MG MOTORS: SHIFTING GEARS BETWEEN BRITISH HERITAGE AND CHINESE OWNERSHIP}}, year = {{2025}}, }