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MG MOTORS: SHIFTING GEARS BETWEEN BRITISH HERITAGE AND CHINESE OWNERSHIP

Kavaliauskaite, Roberta LU ; Lichius, Lara Sophie LU and Alisic, Halima LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Kavaliauskaite, Roberta LU ; Lichius, Lara Sophie LU and Alisic, Halima LU
supervisor
organization
course
BUSN35 20251
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9186879
date added to LUP
2025-04-03 14:58:15
date last changed
2025-04-03 14:58:15
@misc{9186879,
  author       = {{Kavaliauskaite, Roberta and Lichius, Lara Sophie and Alisic, Halima}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{MG MOTORS: SHIFTING GEARS BETWEEN BRITISH HERITAGE AND CHINESE OWNERSHIP}},
  year         = {{2025}},
}