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“Understanding the underlying motivations behind consumer inclination - through the lens of Sephora kids. ”

Schuurhannes, Anniek LU and Lilholm, Taja LU (2025) BUSN39 20251
Department of Business Administration
Abstract
This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.
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author
Schuurhannes, Anniek LU and Lilholm, Taja LU
supervisor
organization
course
BUSN39 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Child-marketing, Sephora Kids, Attitudes, Intended Behaviour, Consumer Inclination
language
English
id
9203259
date added to LUP
2025-06-30 12:16:36
date last changed
2025-06-30 12:16:36
@misc{9203259,
  abstract     = {{This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.}},
  author       = {{Schuurhannes, Anniek and Lilholm, Taja}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{“Understanding the underlying motivations behind consumer inclination - through the lens of Sephora kids. ”}},
  year         = {{2025}},
}