“Understanding the underlying motivations behind consumer inclination - through the lens of Sephora kids. ”
(2025) BUSN39 20251Department of Business Administration
- Abstract
- This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9203259
- author
- Schuurhannes, Anniek LU and Lilholm, Taja LU
- supervisor
- organization
- course
- BUSN39 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Child-marketing, Sephora Kids, Attitudes, Intended Behaviour, Consumer Inclination
- language
- English
- id
- 9203259
- date added to LUP
- 2025-06-30 12:16:36
- date last changed
- 2025-06-30 12:16:36
@misc{9203259, abstract = {{This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.}}, author = {{Schuurhannes, Anniek and Lilholm, Taja}}, language = {{eng}}, note = {{Student Paper}}, title = {{“Understanding the underlying motivations behind consumer inclination - through the lens of Sephora kids. ”}}, year = {{2025}}, }