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- 2024
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Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
(
- Master (One yr)
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Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
(
- Master (One yr)
-
Mark
The Role of Concept Stores: Consumer Perception of the Intended Brand Image
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- Master (One yr)
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Mark
Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
(
- Master (One yr)
-
Mark
Retail in Transformation - The Impact of Immersive AI on Young Adults’ Customer Journeys
(
- Master (One yr)
-
Mark
The Lost Art: A Qualitative Study on How Consumers with Non-Dominant Ethnicities Assess Welcome in Retail
(
- Master (One yr)
-
Mark
Exploring Consumers Perception of Innovation in Grocery Retail Products
(
- Master (One yr)
- 2023
-
Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
(
- Master (One yr)
-
Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
- 2022
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Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
(
- Master (One yr)
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Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
(
- Master (One yr)
-
Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
(
- Master (One yr)
- 2021
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Mark
The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
(
- Master (One yr)
-
Mark
Walk a mile in my shoes: An empirical research into segment-specific customer journeys
(
- Master (One yr)
-
Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
(
- Master (One yr)
- 2020
-
Mark
Seek and You Shall Find: A Case Study at IKEA About Self-Service Technologies for In-Store Navigation
(
- Master (One yr)
-
Mark
What is in a physical store?
(
- Master (One yr)
-
Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
(
- Master (One yr)
-
Mark
In-store applications - expectations, experiences and resulting gaps
(
- Master (One yr)
- 2019
-
Mark
Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey
(
- Master (One yr)