In-store applications - expectations, experiences and resulting gaps
(2020) BUSN39 20201Department of Business Administration
- Abstract
- The purpose of the thesis is to explore customer expectations and experiences towards in-store applications and compare those in order to see if there are any gaps. The study is based on qualitative methodology and abductive research approach, enhancing the in-depth understanding of the phenomenon of the in-store applications. 14 semi-structured video interviews of 26-50 min duration were conducted with consumers living in Sweden and actively using in-store applications.
- Popular Abstract
- The study findings provide recommendations to retailers for the development and design of in-store applications. Usefulness and communication should be primarily focus areas as these are the gaps between customer experiences and expectations towards currently available applications.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9025937
- author
- Stockunaite, Inesa LU and Lindqvist, Yannick LU
- supervisor
- organization
- alternative title
- Customers insight into today's in-store applications
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- In-store applications, customer experience, customer expectations, omnichannel
- language
- English
- id
- 9025937
- date added to LUP
- 2020-08-14 09:38:00
- date last changed
- 2020-08-14 09:38:00
@misc{9025937, abstract = {{The purpose of the thesis is to explore customer expectations and experiences towards in-store applications and compare those in order to see if there are any gaps. The study is based on qualitative methodology and abductive research approach, enhancing the in-depth understanding of the phenomenon of the in-store applications. 14 semi-structured video interviews of 26-50 min duration were conducted with consumers living in Sweden and actively using in-store applications.}}, author = {{Stockunaite, Inesa and Lindqvist, Yannick}}, language = {{eng}}, note = {{Student Paper}}, title = {{In-store applications - expectations, experiences and resulting gaps}}, year = {{2020}}, }