Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey
(2019) BUSN39 20191Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8989244
- author
- Nylén, Tove LU and Zethzon, Ebba LU
- supervisor
- organization
- course
- BUSN39 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 8989244
- date added to LUP
- 2019-08-13 13:11:01
- date last changed
- 2019-08-13 13:11:01
@misc{8989244,
author = {{Nylén, Tove and Zethzon, Ebba}},
language = {{eng}},
note = {{Student Paper}},
title = {{Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey}},
year = {{2019}},
}