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Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey

Nylén, Tove LU and Zethzon, Ebba LU (2019) BUSN39 20191
Department of Business Administration
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author
Nylén, Tove LU and Zethzon, Ebba LU
supervisor
organization
course
BUSN39 20191
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
8989244
date added to LUP
2019-08-13 13:11:01
date last changed
2019-08-13 13:11:01
@misc{8989244,
  author       = {Nylén, Tove and Zethzon, Ebba},
  language     = {eng},
  note         = {Student Paper},
  title        = {Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey},
  year         = {2019},
}